The Platform Podcast Episode seventy-two features Nashville-based DJ and influencer, Kaleb Winterburn. Enjoy the episode and leave any comments for myself or the guest! Follow Kaleb Winterburn: https://www.instagram.com/kcamp.5/
The Platform Podcast Episode seventy-two features Nashville-based DJ and influencer, Kaleb Winterburn.
Kaleb shares his journey from growing up on a ranch in Montana to accidentally becoming an influencer, building a following with the Montana Boys, and now transitioning into the DJ world.
We get into how one random video changed everything, the reality of blowing up on social media, and why being “famous” doesn’t always mean having money. Kaleb breaks down the pressure of going viral, the truth behind influencer culture, and why authenticity and long-form content are becoming the new wave.
We also dive into his transition into DJing, what it felt like playing his first set in front of thousands of people with no experience, and the biggest differences between influencers and traditional DJs. We talk about why social media is now one of the most important tools for getting booked, the hate influencer DJs receive, and what actually separates those who succeed from those who don’t.
Enjoy the episode and leave any comments for myself or the guest!
Follow Kaleb Winterburn: https://www.instagram.com/kcamp.5/
Follow The Platform: https://www.instagram.com/ThePlatformMix
Follow Dex: https://www.instagram.com/TheDJDex
Watch or listen to The Platform Podcast every week on YouTube, Spotify, and Apple Podcasts.
0:00 Intro
1:20 Growing Up On A Ranch In Montana
5:15 Small Town Life & Freedom vs Big Cities
9:00 The Reality Of Ranching & Work Ethic
14:30 Football Career & Playing In College
18:45 The First Viral Video & Becoming Influencers
22:15 The Truth About Going Viral & Copying Trends
25:20 “If We Weren’t Good Looking We Wouldn’t Be Here”
30:25 Famous But Broke & Imposter Syndrome
34:20 Turning Down Brand Deals & Avoiding Being A Sellout
27:15 Building A Personal Brand Around Who You Actually Are
28:50 Short Form vs Long Form Content & The Future Of Social Media
48:40 First DJ Set Ever & Stage Nerves
53:45 DJ Lifestyle vs Reality (Loneliness & Pressure)
59:10 Influencer DJs vs Traditional DJs Debate
1:01:20 Advice For DJs Trying To Get Booked
1:06:10 Transitioning Into Long Form Content & Streaming
1:12:10 “Hear Me Out” Tracks That Always Work
1:15:45 Platform Playlist
1:17:35 Put Someone On A Platform
1:20:25 Upcoming Shows & What’s Next
1:21:30 Outro